Combining PPC (Pay-Per-Click) and SEO (Search Engine Optimization) can be a powerful strategy for maximizing online visibility and achieving better results. Using both PPC and SEO increases your chances of appearing in search engine results pages (SERPs). While SEO helps you gain organic rankings, PPC ads can place your business at the top of the results, ensuring you capture more clicks from users regardless of whether they prefer clicking on ads or organic listings. Additionally, insights from PPC campaigns can inform your SEO strategy and vice versa. For example, PPC data can reveal which keywords drive the most conversions, allowing you to target these keywords in your SEO efforts. Similarly, high-performing SEO keywords can be used in PPC campaigns for quick wins. Combining both strategies ensures you cover both short-term and long-term goals. PPC provides immediate traffic and results, making it perfect for time-sensitive promotions or launching new products. In contrast, SEO builds sustainable, long-term traffic over time.