Next 10 contractors get 50% offClaim Offer
Now free forever — $0 / month, no card, no countdown
LEAD DOG FIELD SERVICE PLATFORM

Run your business.Lead the pack.

Calls answered, jobs scheduled, estimates sent from the driveway, invoices built from the work. One platform for home-service contractors — free forever.

$0 / month, forever1–20 trucksSame day setup
9:41▮▮▮ ›

Projects

Invoiced today
$0of $3,900 projected
AllScheduledOverdueDone
Today · Tue 12
Hensley Residence
2214 Kestrel Ln · 8:30 AM
Scheduled
$840
Baker Lawn Care
740 Marigold Dr · 11:00 AM
In progress
$1,120
Whitfield · Gutter clean
Booked by Bruno · Thu 8:00 AM
New
$520
📞
Incoming call · 7:12 AM
Dana Whitfield
Gutter clean · new customer
✓ Bruno answered · booked Thu 8:00 AM · customer texted
Bruno
Answered on the first ring7:12 AM · while you were on a roof
Job booked
Thu 8:00 AMDan’s crew · 9 min from the last stop
Invoice #1042
PaidBaker Lawn Care · $1,120
LEAD DOG MISSED CALLS

Same call.
Two outcomes.

7:12 AM · one incoming callGutter clean · Frisco · new customer
Without Lead Dog
  • ×Phone rings while you’re 20 feet up a ladder
  • ×It goes to voicemail
  • ×They call the next company on the list
  • ×You never find out the job existed
ResultSomeone else did the work$0
With Lead Dog
  • Lead Dog answers on the first ring
  • Asks what the job is and where
  • Books it into the open slot on Thursday
  • It’s on your schedule when you climb down
ResultBooked Thursday, 8:30 AM$840

Included on the $0 forever plan.

Start free no card
LEAD DOG THE APP

Done before you’re
back in the truck.

Price the job, send it, get the yes — standing in the driveway. The paperwork that used to wait for Sunday night is finished before you pull away.

  • 60 sec
    An estimate, before you leave

    Tap the items you always use, adjust the numbers, hit send. The customer can approve it while you’re packing up.

  • 0 calls
    Nobody rings the shop for an address

    Four stops in order, the drive between them already counted, the same day showing on every phone that needs it.

  • 1 entry
    Typed once, then it follows the job

    The estimate becomes the job, the job becomes the invoice. Nothing gets re-keyed at nine at night.

  • 5 min
    Friday payroll, not Friday night

    Crews clock in at the job and the hours total themselves, so Friday is an approval instead of a reconstruction.

9:41▮▮▮

New estimate

Hensley Residence · 2214 Kestrel Ln
$1,340total
4,820 sq ft measuredFrom pricebook
LINE ITEMS
Sod removal & prep$620
4,820 sq ft · $0.13 / sq ft
Bermuda sod install$540
FLAT · crew of 2
Haul-off$180
FLAT
EXPIRES
7 days14 days30 daysCustom
+
Today’s route
4 stops21 min driving
Hours this week
146.5hrs
5 crew0 open entries
Invoice #1042
$1,120paid
Baker Lawn Care · card
Bruno
3 calls answered
2 jobs booked
1 route reordered
LEAD DOG SPEC SHEET

Field service platform.
Zero a month.

Price$0.00 / month
TermForever, no card
SetupSame day
Built for1–20 trucks
FlagshipBruno AI

Type it or say it out loud. Bruno makes the change in the platform.

AI call answering

Picks up 24/7, asks what the job is and where, books it.

Scheduling

Crews, capacity and job length, on one board.

Dispatch

Assign a crew, or let Bruno suggest the closest one with room.

Route optimization

Every stop ordered so the day drives in the least time.

Navigation

Hand the day to the truck — turn-by-turn to the next stop.

Estimates

Priced from your pricebook and sent on site, whatever the trade.

Invoices

Built from the finished job, not typed up on Sunday.

Payments

Card or bank transfer, straight from the invoice.

Job costing

Estimated cost against what the job actually cost, so the next quote is better.

Timesheets

Crews clock in at the job. Friday is a review, not a guess.

Pricebook

Your services and rates, priced the same way every time.

Team messaging

The crew, the office and the job in one thread.

Daily priorities

The seven things costing you money, ranked before you wake up.

Customer portal

Your branding. They track the job and approve without calling.

Crew assignment

Suggested by location and who actually has the capacity.

Custom forms

Service reports and contracts, filled in and signed on site.

Automations

Invoice follow-ups, schedule reminders and review requests go out on their own.

Performance tracking

Revenue, margin and dollars per hour, compared tech by tech.

Reporting

Where the work comes from and which services actually pay.

All 20 of these are on the free plan. Not a starter tier — the whole platform.

Start free no card
LEAD DOG MEET BRUNO

The one who
does the busywork.

Tell Bruno what you want — typed, or said out loud from the truck — and he makes the change in the platform. Reschedules the day, drafts the estimate, picks the closest crew with room. Nothing goes out until you say yes.

Lead DogContractor’s best friend
Bruno, the Lead Dog assistant
B
BrunoListening · 3 calls today
Move everything on Thursday, storm’s coming.
Thursday has 4 jobs. Two can slide to Friday morning, the Hensley sod install needs dry ground so I’d push it to Monday. Want me to text all four customers?
Reschedule4 jobs
Notify4 customers by text
Crew impactMarco free Fri AM
ApproveNot yet
Bruno is drafting the messages
Ask Bruno anything…
YOUR PRICE
$0
PER MONTH · FOREVER

Every job you win on the free plan is yours. No card, no clock ticking, no feature switched off on day 15.

AI CALLSSCHEDULINGESTIMATESINVOICESROUTESTIMESHEETSPORTAL
Start free today
LEAD DOG STRAIGHT ANSWERS

Questions
contractors ask.

Because most contractors don’t want another monthly software bill. So we made Lead Dog $0 a month, and we only make money when you make money — 1% on payment processing.

As your company grows, that 1% might eventually add up to more than one of our normal subscription plans. No problem. You can switch plans any time and use whichever option saves you the most money. And if you’d rather not have the 1% coming out of your pocket, you can pass that fee along to the customer.

Pretty simple. $0 a month to get started, no big commitment, and you change plans whenever it makes sense.

Same day. Add your services and pricing, point your number at the AI, and you can take a call and book a job in the same afternoon.

Neither. No card to start, no term, no cancellation call. Close the account whenever you like and your customer and job records export with you.

The mobile app is the point. Crews clock in at the job, quote from the driveway, take photos and mark work done. The office view stays in sync as they go.

Yes. Invoices go out from the finished job and customers pay by card or bank transfer from the portal. Processing runs at 1% — carry it yourself or pass it to the customer, your call.

Import your customers, services and pricing from a spreadsheet, then run both for a week if you want to. Most crews stop opening the old one after a few days.

Your next 100 jobs
start here.

Set it up this afternoon. Take the first call before dinner.

NO CARD · NO COUNTDOWN · NO CONTRACT