Every feature.
Every plan.
Not a starter tier, not a trial. Every feature is in every plan, the free one has no cap on logins, and the only thing you are really choosing is what you would rather pay when a customer pays you.
Free
Not a trial. The whole platform, the whole crew, for as long as you use it.
Launch
Then $39/mo · billed monthly
For solo operators who’d rather keep the extra 1% on every payment.
Pro
Then $89/mo · billed monthly
Under $9 a person once the crew is on it.
Elite
Then $139/mo · billed monthly
Under $7 a person. More than 10 logins, talk to us.
How the free plan pays for itself
The free plan gives you every feature and every login you need. Card payments on it run at 3.9%. On any monthly plan they run at 2.9%. That one point is the whole difference — we only make money when you get paid.
So it’s arithmetic, not a sales pitch: once you’re processing enough that the extra 1% costs more than a subscription, move to a plan and pay less. Until then, stay on free. You can switch either way at any time, and you can pass the processing fee to the customer on either plan.
All of this.
On every plan.
Nothing is held back for a bigger tier — not routing, not reporting, not the AI answering your phone. Free included.
Type it or say it out loud. Bruno makes the change in the platform.
Picks up 24/7, asks what the job is and where, books it.
Crews, capacity and job length, on one board.
Assign a crew, or let Bruno suggest the closest one with room.
Every stop ordered so the day drives in the least time.
Hand the day to the truck — turn-by-turn to the next stop.
Priced from your pricebook and sent on site, whatever the trade.
Built from the finished job, not typed up on Sunday.
Card or bank transfer, straight from the invoice.
Estimated cost against what the job actually cost, so the next quote is better.
Crews clock in at the job. Friday is a review, not a guess.
Your services and rates, priced the same way every time.
The crew, the office and the job in one thread.
The seven things costing you money, ranked before you wake up.
Your branding. They track the job and approve without calling.
Suggested by location and who actually has the capacity.
Service reports and contracts, filled in and signed on site.
Invoice follow-ups, schedule reminders and review requests go out on their own.
Revenue, margin and dollars per hour, compared tech by tech.
Where the work comes from and which services actually pay.
What you
actually get.
Every item below is on every plan — the free one included.
Winning the work
- AI call answering
Answers in one ring when you can’t, and books the job.
- Lead pipeline
Calls, forms and lead sites in one list with follow-ups.
- Online booking
From your site or Google listing — you still approve it.
Running the day
- Scheduling & crews
Drag a job onto a day, pick the crew, everyone sees it.
- Auto-generated tasks
The checklist builds itself from the service type.
- Route optimization
Stops sequenced, then handed to Apple or Google Maps.
- Timesheets
Crews clock in on site, hours land on the right job.
Getting paid
- Estimates
Built on site from saved rates, sent before you drive off.
- Invoicing & payments
The estimate becomes the invoice — card or ACH.
- Recurring auto-charge
Card on file, charged on completion, nothing to chase.
Looking after customers
- Customer portal
A secure link, no login — they track, approve and pay.
- Forms & contracts
Signed on the screen and filed to the job.
- Automatic reminders
Arrival heads-ups, and nudges on anything unpaid.
Keeping everyone straight
- Team messaging
Group and one-to-one threads for the crew and the office.
- Photos & job history
Every visit and note stays on the property record.
- iOS & Android apps
The full thing in the field, not a cut-down version.
Knowing where you stand
- Profit reporting
What each job earned after costs, not just what you billed.
- Crew performance
Revenue and margin broken down by crew or person.
- QuickBooks sync
Invoices and payments flow through, no double entry.
No small print
worth reading.
Questions
about the money.
Yes. No card to start, no countdown, and no feature switched off on day 15. We make our money on payment processing — 3.9% on the free plan instead of 2.9% on a paid one.
Every feature, every login, and if you never take a card payment through Lead Dog we never make a cent from you. That’s the deal.
When the extra 1% costs more than the plan does. If you run $10,000 a month through Lead Dog, that point is $100 — so Launch at $39 or Pro at $89 already saves you money. Do the sum on your own numbers and pick whichever is cheaper.
Anyone who needs their own login — you, the office, and each crew member in the field. Customers never count; they get a secure link with no account needed.
The free plan doesn’t cap logins at all, so bring the whole crew on from day one.
No. Free has the same features as Elite, and no cap on logins. The only thing that changes when you pay monthly is the processing rate — 2.9% instead of 3.9%.
Yes, on any plan. Turn it on and the fee is added at checkout, so the amount you quoted is the amount you keep.
Move up or down a plan in one click — nothing to migrate, nothing lost. Going back to free is a click too, and your jobs, customers and history stay exactly where they are.
Get in touch and we’ll sort something out. You’ll reach a real person in Frisco, Texas.
Zero today.
Decide later.
Run this week’s jobs in it and see what the numbers say.