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LEAD DOG EVERYTHING IT DOES

Every part of
the job, handled.

Twenty-five features that add up to one thing: you stop losing work you already earned, and stop doing paperwork at the kitchen table. All of it free, forever.

$0 / month, foreverEvery feature, every planUnlimited users
app.betheleaddog.com
ProjectsEvery job on the books, and where each one is stuck.
On today61 already finished
Past end date2still open
Not invoiced$2,0902 jobs waiting
Aug 22Marcus BellAC tune-up · FriscoScheduled$840
Aug 22Roy TavaresLawn care · PlanoIn progress$1,120
Aug 21Dana WhitfieldGutter clean · FriscoPaid$520
Aug 08Marisol DuarteFence repair · Garland14d past$620
9:41▮▮▮
Today
Invoiced today
$2,480of $3,900
Next up · 8:30 AM
Marcus Bell$840
AC tune-up · 9 min away
ScheduledMR
Dana Whitfield$520
Booked by Bruno · Thu
PaidDP
+
Bruno · answeredBooked Thu 8:00 AM
Invoice #1042Paid · $1,120
LEAD DOG A NORMAL TUESDAY

Six moments in a day.
All of them handled.

Features are only worth what they do for you. Here’s a working day, and what happened in each part of it without anyone at a desk.

7:12 AM

The call you could not take

You were twenty feet up a ladder. Lead Dog answered in one ring, asked what the job was and where, checked Thursday, booked it and assigned the closest crew with room.

$520job that would have gone to the next company on the list
What did the workAI Call AnsweringSchedulingCrew Assignment
8:05 AM

The day was planned before you left

Four stops already in order, the drive between them counted, every crew looking at the same board. Nobody rang the office to ask what was next.

41 milesnot driven — about two hours of daylight back
What did the workRoute OptimizationSchedulingiOS & Android Apps
10:30 AM

Quoted standing on the driveway

Measured the property, priced it from rates you saved once, sent it as a link. The customer opened it before you loaded the truck and approved it from their phone.

20 minutesfrom walking the job to an approved estimate
What did the workEstimatesPricebookCustomer Portal
1:45 PM

The rain moved in

You told Bruno to move Thursday. He found what could slide, flagged the sod install that needs dry ground, rescheduled four jobs and texted four customers — after you said yes.

12 callsyou did not have to make from the truck
What did the workBruno AISchedulingAutomatic Reminders
4:20 PM

Finished, billed, paid

The job became the invoice with the line items already on it. The customer paid by card four minutes later, and the cost against that quote updated itself.

4 minutesfrom finishing the work to the money landing
What did the workInvoicingCard & ACH PaymentsJob Costing
Fri 4:00 PM

Nothing to take home

Hours totalled themselves from where the crews clocked in. Payroll was an approval, not a reconstruction — and you could see which services actually made money this week.

3 hoursof weekend that used to belong to paperwork
What did the workTimesheetsProfit ReportingCrew Performance
01

Win the work

Most jobs are lost before anyone quotes them — the phone rang and nobody picked up. This is everything that turns an enquiry into a booked job.

5 features
AI CALL ANSWERING7:42 PM
📞
Dana Whitfield
New customer · unknown number
Bruno: ”What can we help with?”
Caller: ”Gutter clean — can someone come Thursday?”
Bruno: ”Thursday 8am is open. Booked you in.”
Booked · Thu 8:00 AMCrew 2 · confirmed by text$520
In practice · 7:42 PM

Nobody was at a desk. The job was on the schedule before you got home.

All 5 in this group

AI Call AnsweringThe one that pays for itself

When you’re under a sink or on a mower, Lead Dog picks up in one ring. It answers the customer’s questions, checks your real availability, books the job and assigns a crew — then tells you what happened. The call you can’t take is the job you don’t get.

You stop losing jobs you never knew existed.

Lead Pipeline

Calls, web forms and lead-site enquiries land in one board. Drag between stages, see who hasn’t been called back, never lose one to a sticky note again.

Nothing sits three days because nobody owned it.

Online Booking

Customers book from your site or Google listing against your real availability. Every request still comes to you for approval before it hits the calendar.

Customers book at 9pm without taking your evening.

Estimates

Build a quote standing on the property from rates you saved once. Add photos and optional extras, send it as a link, get it approved before you leave.

Quotes go out the same visit, not the same week.

Pricebook

Your labour, materials and service rates stored once and reused everywhere. Change a price in one place and every future quote uses it.

You stop undercharging out of habit.
02

Run the day

Where the work actually happens. Crews know where to be, the route makes sense, and nobody rings the office to ask what’s next.

7 features
TODAY’S BOARDTue 12
MR
Hensley · 8:30
Ortiz · 11:00
JT
Baker · 9:00
Whitfield · 1:00
DP
Alvarez · 8:00
3 hrs free
4 stops21 min driving · 41 miles saved
In practice · One board

Two crews, four stops in order, and 41 miles that never got driven.

All 7 in this group

Bruno AIFlagship

Tell Bruno what you want — typed, or said out loud from the truck — and he makes the change in the platform. Move the whole day when the rain comes in, draft the estimate, pick the closest crew with room. Nothing goes out until you approve it.

The admin gets done while you are still driving.

Scheduling

Drag a job onto a day and everyone sees it instantly. Emergency call comes in, drop it in and the rest of the day resettles around it.

One board everyone trusts, so the phone stops ringing.

Crew AssignmentSmart

For anything unassigned, Lead Dog ranks your crews by remaining capacity and how close they already are — then flags the best fit. The call is still yours.

The right truck takes the job, not the nearest guess.

Route Optimization

Every crew’s stops sequenced automatically, then handed to Apple or Google Maps in one tap. Less crossing town, more daylight spent working.

An extra job fits in the same daylight.

Auto-Generated Tasks

The job’s checklist builds itself from the service type, so a new crew member does the work the same way your best one does.

New hires do it your way from day one.

Timesheets

Crews clock in and out on site, so hours land against the right job and payroll stops being a Sunday-night reconstruction.

Payroll takes minutes and the hours are right.

iOS & Android Apps

The whole product in the field — route, job details, photos, estimates, invoices and payments. Not a cut-down mobile version.

The office runs from the truck.
0Hours a week back from paperwork and chasing updates
0Faster to send an estimate — from the driveway, not the desk
0Less drive time once routes are built for you
04

Look after customers

The difference between a job and a repeat customer. They can see what’s happening without calling you, and your crew can talk plainly without them watching.

4 features
yourcompany.com/jobs/2214
Kestrel Ln · sod install
Booked
Crew on site
3Approve estimate
Estimate · expires in 14 days$1,340
ApproveAsk a question
No login. No password. Opened from a text.
In practice · One text link

No login, no password — approved from the customer’s phone in 19 minutes.

All 4 in this group

Customer PortalNo login required

Send a secure link by text or email and they open straight into their own view — track the job, approve the estimate, pay the invoice, look back at photos from every visit. No account to create, no password to forget. That one removed step is the difference between an estimate approved in twenty minutes and one that sits for a week.

Estimates get approved in twenty minutes.

Forms & Contracts

Service reports, checklists and agreements signed on the crew lead’s screen and filed straight to the job record.

Signed proof on file before the crew leaves.

Team Messaging

One-to-one and group threads for the crew and the office. Internal only — your team can speak freely.

Fewer ”where are you?” calls at seven in the morning.

Photos & Job History

Every visit, note and before-and-after photo stays on the property record — so a call-back two years later isn’t detective work.

Callbacks and disputes end in ten seconds.

Every one of these is on the free plan. Not a starter tier, not a trial — the whole platform, with unlimited users, for as long as you want to run it that way.

Lead Dog · $0 / month, forever
05

Know your numbers

Most contractors can tell you their revenue to the dollar and have no idea what their margin is. This is the part that fixes that.

4 features
PROFIT BY SERVICELast 30 days
Fertilization41%
Lawn care36%
Hardscape28%
Tree removal24%
Pressure wash11%
!Pressure wash runs 19.4% over quoteEither the rate is stale or the jobs take longer than the crew says.
In practice · Checked

The service you assumed was your best earner, measured against what it cost.

All 4 in this group

Profit Reporting

What each job earned after the costs already tracked against it — labour from timesheets, materials from the estimate. Not what you billed. What you kept.

You learn which work is actually worth taking.

Job Costing

Estimated cost against what the job actually cost, line by line, so the next quote on that service is a better one.

The next quote is priced from what it really cost.

Crew Performance

Revenue and margin broken down by crew or individual. Your busiest crew often isn’t your most profitable one — this is how you find out.

You find the quiet crew making the most money.

Contacts & CRM

Every customer, property, job and invoice in one record — with the history that tells you who’s worth calling again.

You know who is worth calling again.
LEAD DOG WHAT IT COSTS

All 25. On the
free plan.

Other contractor software keeps call answering, routing or reporting for a higher tier. We don’t have a higher tier to sell you — paid plans buy a lower payment-processing rate, not extra features.

25Features included on every plan
0Held back for a bigger tier
$0Per month, forever, unlimited users
25+Contractor trades served
LEAD DOG THE WHOLE LIST

All 25 features.
All on the free plan.

Every box below is ticked on a $0 account with unlimited users. There is no higher tier holding anything back — paid plans only buy a lower payment-processing rate.

01Win the work5
  • AI Call Answering
  • Lead Pipeline
  • Online Booking
  • Estimates
  • Pricebook
02Run the day7
  • Bruno AI
  • Scheduling
  • Crew Assignment
  • Route Optimization
  • Auto-Generated Tasks
  • Timesheets
  • iOS & Android Apps
03Get paid5
  • Invoicing
  • Card & ACH Payments
  • Recurring Auto-Charge
  • Automatic Reminders
  • QuickBooks Sync
04Look after customers4
  • Customer Portal
  • Forms & Contracts
  • Team Messaging
  • Photos & Job History
05Know your numbers4
  • Profit Reporting
  • Job Costing
  • Crew Performance
  • Contacts & CRM
Your price for all of it
$0/ month, forever
No card. No countdown. No feature switched off on day 15.

Try the whole thing.
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Every feature on this page, free forever. No card, no countdown.

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